Well, that's what my friends call me. I've been professionally in the digital advertising business for about 15 years. Of those, 10 as a Creative Director in advertising agencies in Latin and North America. My primary focus is the transformation of material culture through brand experiences. As a designer I understand the relevance of ergonomics, aesthetics and user experience, while as a marketing creative I recognize the importance of the unexpected and embrace the value of the cultural insights. My passion for technology and the constant thirst for innovation have taken me through very unpredictable roads in the past. Like becoming a technologist and a full stack developer, and in 2004 hand crafting a CMS that would allow my clients to update the highly interactive Flash websites I had built for them.
My client experience includes but is not limited to LG, Electrolux, Texaco, United Nations, NHL, Bacardi, Accenture, Danon, MetLife, Vanguard, Johnson & Johnson, Pfizer, Humana, Brita, LifeScan, Davidoff and Xerox.
Digital Strategy, Emerging Technology, Social Media, Creative Direction, Art Direction, Design, Advertising, Interactive Media Production, Branding, Team Management, Talent Recruiting, Team Structuring, User Experience, Information Architecture, Project Planning, Illustration, Large Scale Application Development.