News powered by your thumb
In June 2014, NBC Universal hosted a hackathon, setting out to find a solution that would engage a new generation of news consumers. A team from our agency took on the challenge, and won the grand prize for Thumbnail, a revolutionary news app:
The news follows you
Thumbnail is the news tailored for you by you. The more you interact with the app, the more the it learns and creates an experience designed just for you. With features such as the 'Do' button, you are able to engage with stories that interest you, impact them, and play a role in their journey. Because you no longer follow the news — The News Follows You.