Humana

Let's close the gap between PEOPLE and care

2013

Humana, one of the nation's largest health insurers, wanted to help fix a broken healthcare system. We found a big gap between the care people deserved and the care they were getting. Our campaign acknowledged the problem and showed that Humana was already working to fix it. It aimed to show the scale of the transformation while displaying Humana's commitment to simplifying healthcare and its allegiance to its customers.

BrandHub

closeTheGap.humana.com

In the digital space, we created a brand hub, in addition to the leading operational and functional site, that hosts brand content illustrating the future of healthcare, the company's transformation, and communities across the nation.

Health + Care

Experiment

One of the main initiatives upon launch was this piece of content. With a simple social experiment that proved that 1 + 1 does not always equal 2. To show what a nightmare healthcare had become, we interviewed people and asked them to prove our point unknowingly.