Microsoft.
One way to show up. Everywhere.
2019
I led a global campaign guidelines update and piloted them across markets—so the same idea could move through cities, languages, and formats without losing its character.
A universal set of campaign rules
Applied wherever Latin scripts are used. Context rotates—city and language change—while the design DNA holds.
One visual language
A longer sequence that reads like one animation but is many units. Same hierarchy and motion language across sizes—flexible, not formulaic.