Creative Director
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Brita+

 
 

Brita+

Drink it up

How do you get environmentally conscious urbanites between 25 and 45 who already bought a water filter system, to renew their filters periodically? By staying on top of mind and gamifying their brand experience. 

 
 
 
 
 

The Brita+ App is now tracking your daily water consumption and automatically reminding you about your filter replacement.