NoDoz
2015
Our client needed to move fast launching the liquid version of their famous caffeine capsules. The positioning had to be radically different to maximize return and we had to tread carefully to deliver a brand that quickly and telegraphically communicated what it was about, with an attitude.
Digital comms
We complemented the TV by continuing the story. Borrowed the language of the campaign and the art direction form the vibrancy of the endcards, which visually contrast strongly with the muted color palette of the video to non-verbally highlight how you feel with and without the product, plus its color palette, aimed to create high visibility and reacall when seen.
